When you talk to as many ad agencies as I have, you kind of get the feel for where they are coming from in a matter of minutes. Some have fancy web sites with great flash intros and others are more plain, but the bottom line is, each like in any business, try to differentiate themselves from the rest of the other agencies bidding for the same work. Some obviously do a better job then others and some have an edge, while others take the comfortable Were easy to work with approach. The Creative Underground makes some very unique points at least they form their arguments in a compact and succinct way.
The Creative Underground says that, The greatest risk is doing whats already been done because what some might call safe is often very clich for the business category. The messages sound too familiar. The visuals look ordinary. We dont call that safe. We call that dangerous to a brands success. Money wont solve your branding issues. Some believe that the more you spend on media for your advertising, the more you sell. Favoring frequency over all else (especially quality) wont endear you to an audience thats already getting bombarded by hundreds of messages a day.
They go on to say, When branding, aim for the heart not the head. A terrific brand connection can make a person laugh, cry or feel angry, excited, confident, enlightened, inspired, sexy, smarter, etc. And from that response, it can cause them to take action. It can even cause them to buy a more expensive product.
When branding for the heart what do you do in your advertising? Are you using the same old tired lines and production music that puts people to sleep or sounds so much like everyone elses that you cant or arent doing anything to differentiate your product or service? Is your advertising rehashed radio and cable in-house department commercial second rate stuff? Youd better look at your advertising and find ways to not only grab the heart of your listener, but ideas that are not clich and that will definitely stand out from all of the messages that are bombarding your potential buyer.
Finding creative ways musically and with voice overs is always our main goal and it should be for anyone working on your radio or TV spot. Aiming to not only be different, but with purpose and aiming for the heart should be your main thrust in advertising. Sure you should have your name and telephone in there that magical three times, but your advertising better have more going for it than that. Your message better be hitting in such a way as to leave your listener with an emotional appeal that locks in your product or service and you cant do that with radio and cable in-house voice over and production guys. That has to be carefully thought out and worked out from the start to the end. Think about what and how your advertising is hitting your potential customers today and make the necessary changes to really create a company product or service that is valued by your customers.
Mr Gauger is an accomplished TV and radio writer with too many credits to list here. You may contact the author at tgauger@reelmusicianpro.com or 615-300-5030. You may visit the author's website at http://www.reelmusicianpro.com This author works with small business to national brand names.
¶ 4:11 PM 0 comments
Have you ever been befuddled by words you dont know but think you should? Or overheard conversations you know you should not?
What if you are the offending party? In most cases you are not aware of being a boor. Note - according to the dictionary, a boor is a rude or insensitive person and geez, you might be boring as well.
Whether you are on the road, at a trade show or in general business situations, here are 5 Quick Tips to help you watch your language -
KEEP IT CLEAN
You never know whom you will offend with sexist or racist jokes or remarks, a potty mouth or derogatory gossip. Client? Potential client? Employees? We expect situations to be neutral and we have long memories of those people who make us uncomfortable.
WHAT is XYZ
Every industry has its Jargon. There are inside-the-industry or company buzzwords, abbreviations and snippets of phrases. Sure, you know what it means, but it could confuse new employees or clients. Can you explain the jargon in simple words?
WELL DUH
Select the five most difficult questions you have been asked. Pass them around the office. Find accurate, easy-to-remember answers.
IM ON THE PHONE
And everybody can hear you. When in public, is a phone call considered private? NO. If I can hear you I have no obligation not to listen. Personally, I have heard waaaay too much private and company information from cell phone yakkers. Like what, you say? So watch what you say or it could snap back on you or your firm.
BE POLITE
Rush, rush, rush what happens? Manners drop by the wayside and we expect everyone to understand if we are rude or just seemingly disconnected. But we miss those nicities, they are the social lotion that helps us through situations. So, say Please, Thank You, You are Welcome. We appreciate it.
Julia O'Connor - Speaker, Author, Consultant - writes about practical aspects of trade shows. As president of Trade Show Training, inc,, in business since 1995, she works with companies in a variety of industries to improve their bottom line and marketing opportunities at trade shows.
Julia is an expert in the psychology of the trade show environment and uses this expertise in sales training and management seminars. Contact her at 804-355-7800 or check the site http://www.TradeShowTraining.com
¶ 9:38 AM 0 comments
It is generally seen the criterion of loan into which the borrower looks is the low rate of interest and longer repayment period. And, fortunately these two are the basic characteristics of low rate secured loan.
In low rate secured loan it is an obligation for a person to place collateral. Collateral can be in the form of a house, or any other asset. High value or high equity in the collateral, let the person to avail higher amount and with low rate of interest. Equity can be defined as the value obtained by subtracting the debts (previous if any, taken on the asset) from the market value of the asset. The person can borrow up to 125% of equity in the asset. But it may vary from lender to lender.
Interest rate and the repayment period vary from person to person. But, in general it varies from 3 to 25 years depending upon the loan amount.
Usually, any person can avail low rate secured loan either with poor credit score or good credit score. But this doesnt mean that they are on same level. Rather, having a good credit score has its own advantages such as low interest rate as compared to the interest offered to person with poor credit score.
Market is full of lenders offering secured loans such as debt consolidation loan, business loan, wedding loan and many more. It totally depends on the choice and need of the borrower as for which purpose he needs funds.
There is also a need to hunt for the lenders offering low rate secured loan in order to get the competitive rate of interest. Every person wants that he must get the best loan so, for this purpose he will be required to take certain steps. They are:
Consider all the terms and conditions
Consult credit advisor
Be sure that lender is reputable
No hidden cost involved
Last but not least consider your affordability
Remember, a single step in wrong direction will lead the person in a sea of debts.
Andrew Baker has done his masters in finance from CPIT. He is engaged in providing free, professional, and independent advice to the residents of the UK. He works for the Secured loan web site loans fiesta. For any type of loans, low rate Secured Loans, Cash Loans, Personal loans, Secured Debt Consolidation Loans in UK please visit http://www.loansfiesta.co.uk
¶ 3:10 AM 0 comments
